Press Releases

Sales 2.0 Conference  Agenda Reveals a Focus on Winning
Customer-Relationship Strategies for 2011

January 20, 2011 –
Sales Dot Two Inc. announced today the two-day agenda for the Sales 2.0 Conference (March 7–8, 2011, in San Francisco) that reflects the pressing issues and challenges that sales and marketing executives will face in the coming year as a result of radical and ongoing developments in the ways companies relate to their customers.

According to Selling Power magazine publisher and Sales 2.0 Conference host Gerhard Gschwandtner, there is a visible difference in the quality of customer relationships between companies that have been aggressive about adopting Sales 2.0 methodologies and solutions and those that have not: “Many organizations are still stuck in a Sales 1.0 mind-set,” says Gschwandtner. “To ensure success in 2011, these organizations need to follow the examples of the companies that are consistently represented at the Sales 2.0 Conference. These companies are redefining the meaning of value, investing in customer relationships, acting on transformation opportunities, and consistently enjoying double-digit growth.”

Conference Agenda Topics Include:

• Sales Leadership Case Study: The Essentials of Sales Transformation
• The Next-Generation Sales Operations Team
• How Marketing Automation Accelerates Sales
• Putting the Fan on the Field: A New Approach to Winning Over Your Customers
• Smarter Sales Metrics: How to Monitor Sales Performance and Accelerate Sales
• Is Your Sales 2.0 Platform Mobile-Ready?

The conference theme, “Accelerate revenues; improve performance; measure success,” reflects the vast opportunities for innovation and growth offered by Sales 2.0 tools and technology. The roster of confirmed speakers includes influential Sales 2.0 thought leaders and executives who are pioneering new ways help businesses achieve better results:

• Scott Albro, Founder & CEO, Focus.com
• Renee Gellatly, Marketing Manager, Demand Creation, NetApp Inc.
• Michael Gerard, VP, Sales Advisory Practice, IDC
• Jeffrey Hayzlett, Best-selling Author, The Mirror Test
• Clara Shih, Founder & CEO, Hearsay Corporation
• Justin Shriber, Regional VP, CRM On Demand, Oracle
• Michael Weening, VP, Business Wireless, Radio & Paging, Bell Mobility Inc.

MORE INFORMATION
Register. Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is over 400. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales 2.0 Conference Speaker Eric Berridge to Discuss
Innovations in Sales Process & Pipeline Management

February 1, 2011, Santa Cruz, CA - Sales Dot Two Inc. announced that Eric Berridge, cofounder and CEO of Bluewolf, will be a speaker at the upcoming Sales 2.0 Conference (March 7-8, 2011, in San Francisco).

Berridge cofounded Bluewolf during the dot-com-bubble burst and has since helped to grow the company into the world's leading provider of professional services for Cloud-based technologies. Bluewolf successfully works with more than 3,000 organizations to help them adopt SaaS solutions.

"We started Bluewolf with zero revenue and two employees," Berridge says. "Here we are 10 years later at 200 people and anywhere from 15 to 30 percent growth in a year. With the widespread availability of data and 24/7 access to that data, organizations are in a position where they can flatten how they manage their sales process."

At the Sales 2.0 Conference, Berridge will provide a veteran's perspective on the following key issues facing today's sales executives:

• consistently moving deals from the middle of the pipeline to the top
• choosing the readily available tech tools that can help sales organizations gain market share
• transforming the thinking of the Sales 1.0 CEO to a Sales 2.0 mind-set
• determining which processes help world-class sales teams win more deals

"The coolest thing about the Sales 2.0 Conference is that it attracts people who, at the end of the day, are just trying to figure out how to make their numbers," Berridge says. "And even while we're all itching to get back to selling, it's a nice respite to be able to sit back for a day or two and get some perspective on how your selling environment stacks up with others and what you can learn from some of the most successful players out there."

MORE INFORMATION
Register for the March 7-8, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Sales 2.0 Conference Host Says "No Decision" Is a Viable Threat to Revenue
Potential & Sales-Team Longevity

February 8, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced a final agenda for the March 7-8 Sales 2.0 Conference that addresses the urgent need among CEOs and VPs of sales/sales operations to find new ways to optimize sales productivity and increase profits.

Conference host Gerhard Gschwandtner (who is also the Founder and CEO of Selling Power Inc., a multichannel media company that produces Selling Power magazine, the leading industry resource for sales-management executives) says a cultural evolution is starting to occur among sales leaders, who now realize the necessity of adopting new technologies and processes to help their teams remain competitive.

"The time for transformation is at our doorstep," Gschwandtner says. "Every day, sales leaders are making strategic decisions about technology and process that will affect the vitality of their sales teams. These leaders cannot afford to make decisions without a clear understanding of what's happening right now in the world of sales. 'No decision' is not an option for teams that want to win."

The keynote speakers who will be presenting at the Sales 2.0 Conference on March 7 and 8 will showcase winning ideas and insights that revolve around the key topics that are critical to the longevity of sales teams:

Special hotel room rates for the March 7-8 Sales 2.0 Conference at the Four Seasons Hotel in San Francisco expire on Thursday, February 10, 2011. To book your room, call the Four Seasons at 415/633-3000 and reference the Sales 2.0 Conference.

MORE INFORMATION
Register for the March 7-8, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Sponsors include Ariba, BigMachines, DocuSign, OneSource, InsideView, and Xactly.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Salesforce.com EVP Alex Dayon to Address the Effect
of Social Networking & Mobility on Customer
Relationship Management at the Sales 2.0
Conference

February 16, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced Alex Dayon, Executive Vice President of CRM at salesforce.com, as a keynote speaker for its March 7–8 Sales 2.0 Conference. Dayon will speak at 10:25 a.m. on March 8 at the Four Seasons Hotel in San Francisco.

Dayon will demonstrate how shifts in CRM technologies that are now more mobile, social, and open will radically affect the way sales teams approach customer engagement and internal team collaboration.

As Executive Vice President of CRM at salesforce.com, Dayon is responsible for driving the product vision of the Sales Cloud and Service Cloud, as well as leading the sales and marketing execution. In a recent video interview, Dayon specifically cited social networking and enterprise collaboration as two major influences on the increased potential for efficiency and effectiveness among sales organizations. Dayon also named decision-making and business intelligence as other key trends in CRM for 2011.

Sales 2.0 Conference host Gerhard Gschwandtner recently identified strategic decision-making as a significant factor "that will affect the vitality of...sales teams," particularly in the areas of "technology and process."

The Sales 2.0 Conference will provide a forum for further discussion on topics related to the future of CRM and how sales teams can best operate in a mobile and social world. Dayon will address the following questions with an expected audience of 400 VP- and C-level sales leaders:

1. Is your company fully engaged in conversations happening on social networks?
2. Are employees making use of the latest mobile and social tools for quick response?
3. Is your company aware of the key social-media channels through which customers are learning about your products and solutions?

All Sales 2.0 Conference registrants will receive free bonus materials, including a Key Trends Analysis report from CSO Insights and the 2010 Sales and Marketing Alignment Collaboration report from Aberdeen. Early-bird registration ends on 2/18/2011.

MORE INFORMATION
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Sponsors include Ariba, BigMachines, DocuSign, OneSource, InsideView, and Xactly.

CONTACT
Larissa Gschwandtner larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Fifteen Million Salespeople to Be Displaced by 2020,
Predicts Sales 2.0 Conference Host

March 15, 2011, Santa Cruz, CA - Sales Dot Two Inc. today released a summary of impressions and highlights from the Sales 2.0 Conference last week in San Francisco and announced a prediction by conference host Gerhard Gschwandtner that, of the 18 million salespeople currently in the United States, fewer than 3 million will be needed by 2020.

In a post-conference report, Brett Clay, author of Selling Change, included video remarks from conference host and Selling Power magazine publisher Gerhard Gschwandtner: "There's a new breed of salesperson that I call 'Salesperson 2.0,'" Gschwandtner said. "Salespeople need to be very skilled in using the Web and social media. Seventy percent of [the buyer's] purchasing decisions are made online before [he or she] even sees a salesperson. If salespeople are not where the customers are - on the Web - they are going to lose."

In his keynote address at the conference, Gschwandtner stated that sales success means customer success: "The architecture of the successful sales organization will be customer-centric, where everyone in the company - not just the sales teams - takes active responsibility for the customer experience."

The Sales 2.0 Conference was held last week on March 7 and 8 in San Francisco at the Four Seasons Hotel. More than 500 sales leaders attended.

In a conference summary, organizers outlined the following key highlights:

1. More companies are depending on inside sales teams for lead qualification and lead-nurturing campaigns.
2. Sales operations and social-media job functions are increasing in importance
3. Social-selling functionalities in CRM are rising in influence
4. Sales leaders need to embrace a culture of change and adopt the new software, tools, and methodologies that can help younger reps sell better and faster.

Visit www.sales20conf.com/blog to read eight detailed takeaways from the March 7-8, 2011, Sales 2.0 Conference, as well as a summary of opening keynote remarks by conference host Gerhard Gschwandtner

MORE INFORMATION
Request Sponsorship Information.
Get updates via Twitter @Sales20Conf /#s20c
Get information about upcoming Sales 2.0 Conferences

AUDIENCE
Job titles represented at the Sales 2.0 Conferences include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner larissa@salesdottwoinc.com
Tel: 831/435-9563
##